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"Persuasive avatars: The effects of customizing a virtual salesperson's ..."
Michael D. Hanus, Jesse Fox (2015)
- Michael D. Hanus, Jesse Fox:
Persuasive avatars: The effects of customizing a virtual salesperson's appearance on brand liking and purchase intentions. Int. J. Hum. Comput. Stud. 84: 33-40 (2015)
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