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Shuang (Sara) Ma

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Journal Articles

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2022
[j4]
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Shuang (Sara) Ma, Ying Hua, Dahui Li, Yonggui Wang:
Proposing Customers Economic Value or Relational Value? A Study of Two Stages of the Crowdfunding Project. Decis. Sci. 53(4): 712-749 (2022)
2021
[j3]
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Shuai Wang, Shuang (Sara) Ma, Yonggui Wang:
The role of platform governance in customer risk perception in the context of peer-to-peer platforms. Inf. Technol. Dev. 27(4): 760-778 (2021)
2017
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Ying Hua, Shuang (Sara) Ma, Yonggui Wang, Qimeng Wan:
To reward or develop identification in online brand communities: evidence from emerging markets. Inf. Technol. Dev. 23(3): 579-596 (2017)
2015
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Yonggui Wang, Shuang (Sara) Ma, Dahui Li:
Customer participation in virtual brand communities: The self-construal perspective. Inf. Manag. 52(5): 577-587 (2015)

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