"Customer participation in virtual brand communities: The self-construal ..."

Yonggui Wang, Shuang (Sara) Ma, Dahui Li (2015)

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DOI: 10.1016/J.IM.2015.04.003

access: closed

type: Journal Article

metadata version: 2020-10-26

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Yonggui Wang, Shuang (Sara) Ma, Dahui Li:
Customer participation in virtual brand communities: The self-construal perspective. Inf. Manag. 52(5): 577-587 (2015)

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