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Rodney Graeme Duffett

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2022
[j7]
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Rodney Graeme Duffett:
Influence of YouTube commercial communication on organic eWOM, purchase intent and purchase associations among young consumers. Int. J. Web Based Communities 18(1): 87-107 (2022)
2019
[j6]
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Rodney Graeme Duffett, Tudor Edu, Iliuta Costel Negricea:
YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania. Electron. J. Inf. Syst. Dev. Ctries. 85(5) (2019)
2017
[j5]
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Rodney Graeme Duffett:
Influence of Facebook Commercial Communications on Generation Z's Attitudes in South Africa. Electron. J. Inf. Syst. Dev. Ctries. 81(1): 1-22 (2017)
2016
[j4]
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Rodney Graeme Duffett:
Effect of Instant Messaging Advertising on the Hierarchy-of-Effects Model Amid Teenagers in South Africa. Electron. J. Inf. Syst. Dev. Ctries. 72(1): 1-21 (2016)
2015
[j3]
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Rodney Graeme Duffett:
The influence of Facebook advertising on cognitive attitudes amid Generation Y. Electron. Commer. Res. 15(2): 243-267 (2015)
[j2]
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Rodney Graeme Duffett:
Effect of Gen Y's Affective Attitudes Towards Facebook Marketing Communications in South Africa. Electron. J. Inf. Syst. Dev. Ctries. 68(1): 1-27 (2015)
[j1]
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Rodney Graeme Duffett:
Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials. Internet Res. 25(4): 498-526 (2015)

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