"Influence of YouTube commercial communication on organic eWOM, purchase ..."

Rodney Graeme Duffett (2022)

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DOI: 10.1504/IJWBC.2022.122394

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type: Journal Article

metadata version: 2022-10-02

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Rodney Graeme Duffett:
Influence of YouTube commercial communication on organic eWOM, purchase intent and purchase associations among young consumers. Int. J. Web Based Communities 18(1): 87-107 (2022)

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