"Effect of Gen Y's Affective Attitudes Towards Facebook Marketing ..."

Rodney Graeme Duffett (2015)

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DOI: 10.1002/J.1681-4835.2015.TB00488.X

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type: Journal Article

metadata version: 2022-12-07

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Rodney Graeme Duffett:
Effect of Gen Y's Affective Attitudes Towards Facebook Marketing Communications in South Africa. Electron. J. Inf. Syst. Dev. Ctries. 68(1): 1-27 (2015)

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