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Sara H. Hsieh

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Journal Articles

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2022
[j9]
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  - journals/behaviourIT/LeeH22
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  - https://dblp.org/rec/journals/behaviourIT/LeeH22
Crystal T. Lee, Sara H. Hsieh:
Can social media-based brand communities build brand relationships? Examining the effect of community engagement on brand love. Behav. Inf. Technol. 41(6): 1270-1285 (2022)
[j8]
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Sara H. Hsieh, Crystal T. Lee, Timmy H. Tseng:
Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation. Inf. Manag. 59(1): 103570 (2022)
[j7]
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Crystal T. Lee, Ling-Yen Pan, Sara H. Hsieh:
Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach. Internet Res. 32(4): 1329-1356 (2022)
[j6]
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Timmy H. Tseng, Sara H. Hsieh, Crystal T. Lee:
Capturing behavioural outcomes through branded applications: the perspective of the investment model. Internet Res. 32(5): 1532-1561 (2022)
2020
[j5]
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Sara H. Hsieh, Crystal T. Lee:
Traces of mobility: Examining location disclosure on social networks with mobile location tagging. Telematics Informatics 49: 101366 (2020)
2019
[j4]
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Timmy H. Tseng, Sara H. Hsieh:
Determinants of emoticon usage in mobile instant messaging: a construal level theory perspective. Behav. Inf. Technol. 38(3): 289-301 (2019)
2017
[j3]
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  - journals/chb/HsiehT17
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Sara H. Hsieh, Timmy H. Tseng:
Playfulness in mobile instant messaging: Examining the influence of emoticons and text messaging on social interaction. Comput. Hum. Behav. 69: 405-414 (2017)
2013
[j2]
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  - journals/ijecommerce/ChangHL13
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Aihwa Chang, Sara H. Hsieh, Frances Lin:
Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving. Int. J. Electron. Commer. 17(3): 37-62 (2013)
[j1]
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Aihwa Chang, Sara H. Hsieh, Timmy H. Tseng:
Online brand community response to negative brand events: the role of group eWOM. Internet Res. 23(4): 486-506 (2013)

Conference and Workshop Papers

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2022
[c6]
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Timmy H. Tseng, Crystal T. Lee, Sara H. Hsieh, Wun-Xuan Wu:
Why Consumers Stay Connected with Branded Applications: The Embeddedness Perspective. PACIS 2022: 50
2018
[c5]
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  - conf/hicss/HsiehTL18
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Sara H. Hsieh, Timmy H. Tseng, Crystal T. Lee:
Drivers of Online Brand Community Value Creation: The Role of Psychological Empowerment. HICSS 2018: 1-10
2016
[c4]
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Crystal T. Lee, Sara H. Hsieh:
The effects of Social Capital on Brand Evangelism in Online Brand Fan Page: the Role of passionate Brand Love. PACIS 2016: 170
2015
[c3]
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  - conf/pacis/HsiehT15
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Sara H. Hsieh, Timmy H. Tseng:
The Effects of Emoticons and Text-Messaging on Social Interaction: Playfulness in Mobile Instant Messaging. PACIS 2015: 220
2014
[c2]
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  - conf/pacis/HsiehTL14
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Sara H. Hsieh, Timmy H. Tseng, Crystal T. Lee:
The Self-Expressiveness of Footprints: Understanding the Drivers of Check-in. PACIS 2014: 71
[c1]
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Crystal T. Lee, Sara H. Hsieh, Timmy H. Tseng:
Transforming smartphone Owners into Partial Employees: the effect of Value Creation and Innovativeness on Consumer coproduction Behaviour. PACIS 2014: 142

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