"Why Consumers Stay Connected with Branded Applications: The Embeddedness ..."

Timmy H. Tseng et al. (2022)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2022-07-22

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  - https://dblp.org/rec/conf/pacis/TsengLHW22
Timmy H. Tseng, Crystal T. Lee, Sara H. Hsieh, Wun-Xuan Wu:
Why Consumers Stay Connected with Branded Applications: The Embeddedness Perspective. PACIS 2022: 50

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