"The effects of Social Capital on Brand Evangelism in Online Brand Fan ..."

Crystal T. Lee, Sara H. Hsieh (2016)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-08

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Crystal T. Lee, Sara H. Hsieh:
The effects of Social Capital on Brand Evangelism in Online Brand Fan Page: the Role of passionate Brand Love. PACIS 2016: 170

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