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Zheyin (Jane) Gu

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Journal Articles

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2024
[j6]
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  - journals/mktsci/ShulmanG24
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  - https://dblp.org/rec/journals/mktsci/ShulmanG24
Jeffrey D. Shulman, Zheyin (Jane) Gu:
Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment. Mark. Sci. 43(1): 73-91 (2024)
2023
[j5]
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  - journals/isr/GuL23
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Zheyin (Jane) Gu, Xinxin Li:
Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market. Inf. Syst. Res. 34(2): 553-569 (2023)
2017
[j4]
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  - journals/misq/GuT17
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Zheyin (Jane) Gu, Giri Kumar Tayi:
Consumer Pseudo-Showrooming and Omni-Channel Placement Strategies. MIS Q. 41(2): 583-606 (2017)
2015
[j3]
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  - journals/isr/GuT15
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Zheyin (Jane) Gu, Giri Kumar Tayi:
Research Note - Investigating Firm Strategies on Offering Consumer-Customizable Products. Inf. Syst. Res. 26(2): 456-468 (2015)
2013
[j2]
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  - journals/mansci/GuX13
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Zheyin (Jane) Gu, Ying Xie:
Facilitating Fit Revelation in the Competitive Market. Manag. Sci. 59(5): 1196-1212 (2013)
[j1]
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Zheyin (Jane) Gu, Yunchuan Liu:
Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction. Mark. Sci. 32(4): 652-668 (2013)

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