"Social Sharing, Public Perception, and Brand Competition in a Horizontally ..."

Zheyin (Jane) Gu, Xinxin Li (2023)

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DOI: 10.1287/ISRE.2022.1132

access: closed

type: Journal Article

metadata version: 2024-07-06

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Zheyin (Jane) Gu, Xinxin Li:
Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market. Inf. Syst. Res. 34(2): 553-569 (2023)

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