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"Research Note - Investigating Firm Strategies on Offering ..."
Zheyin (Jane) Gu, Giri Kumar Tayi (2015)
- Zheyin (Jane) Gu, Giri Kumar Tayi:
Research Note - Investigating Firm Strategies on Offering Consumer-Customizable Products. Inf. Syst. Res. 26(2): 456-468 (2015)
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