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Patrick De Pelsmacker

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2020 – today

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2023
[j12]
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  - journals/ecr/KeyzerDP23
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  - https://dblp.org/rec/journals/ecr/KeyzerDP23
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker:
The processing of native advertising compared to banner advertising: an eye-tracking experiment. Electron. Commer. Res. 23(3): 1921-1940 (2023)
2022
[j11]
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  - journals/ecra/KeyzerDP22
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Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker:
Let's get personal: Which elements elicit perceived personalization in social media advertising? Electron. Commer. Res. Appl. 55: 101183 (2022)
2021
[j10]
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  - journals/oir/LopesDPK21
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Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker, Freya De Keyzer:
Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis. Online Inf. Rev. 45(1): 1-20 (2021)

2010 – 2019

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2019
[j9]
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  - journals/chb/DaemsPM19
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Kristien Daems, Patrick De Pelsmacker, Ingrid Moons:
The effect of ad integration and interactivity on young teenagers' memory, brand attitude and personal data sharing. Comput. Hum. Behav. 99: 245-259 (2019)
[j8]
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  - journals/ijecommerce/KeyzerDP19
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Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker:
The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites. Int. J. Electron. Commer. 23(2): 212-243 (2019)
2017
[j7]
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Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker:
Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media. Online Inf. Rev. 41(7): 905-920 (2017)
2016
[j6]
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Shana Verberckmoes, Karolien Poels, Nathalie Dens, Laura Herrewijn, Patrick De Pelsmacker:
When and why is perceived congruity important for in-game advertising in fantasy games? Comput. Hum. Behav. 64: 871-880 (2016)
2014
[j5]
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  - journals/cbsn/KazakovaCPP14
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Snezhanka Kazakova, Veroline Cauberghe, Mario Pandelaere, Patrick De Pelsmacker:
Players' Expertise and Competition with Others Shape the Satisfaction of Competence Needs, Gaming Gratifications, and Contingent Self-Esteem in a Gaming Context. Cyberpsychology Behav. Soc. Netw. 17(1): 26-32 (2014)
2012
[j4]
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  - journals/ijecommerce/PurnawirawanDP12
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Nathalia Purnawirawan, Nathalie Dens, Patrick De Pelsmacker:
Balance and Sequence in Online Reviews: The Wrap Effect. Int. J. Electron. Commer. 17(2): 71-98 (2012)
2011
[j3]
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  - journals/cbsn/PanicCP11
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Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker:
Impact of an Interactive Anti-Speeding Threat Appeal: How Much Threat Is Too Much? Cyberpsychology Behav. Soc. Netw. 14(5): 281-289 (2011)

2000 – 2009

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2008
[j2]
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  - journals/aslib/SaaymanPPVCMJ08
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Andrea Saayman, Jaco Pienaar, Patrick De Pelsmacker, Wilma Viviers, Ludo Cuyvers, Marie-Luce Muller, Marc Jegers:
Competitive intelligence: construct exploration, validation and equivalence. Aslib Proc. 60(4): 383-411 (2008)
[j1]
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Veroline Cauberghe, Patrick De Pelsmacker:
The Impact of Banners on Digital Television: The Role of Program Interactivity and Product Involvement. Cyberpsychology Behav. Soc. Netw. 11(1): 91-94 (2008)

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