"Balance and Sequence in Online Reviews: The Wrap Effect."

Nathalia Purnawirawan, Nathalie Dens, Patrick De Pelsmacker (2012)

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DOI: 10.2753/JEC1086-4415170203

access: closed

type: Journal Article

metadata version: 2021-10-14

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Nathalia Purnawirawan, Nathalie Dens, Patrick De Pelsmacker:
Balance and Sequence in Online Reviews: The Wrap Effect. Int. J. Electron. Commer. 17(2): 71-98 (2012)

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