"Don't be so emotional! How tone of voice and service type affect the ..."

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker (2017)

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DOI: 10.1108/OIR-08-2016-0219

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - journals/oir/KeyzerDP17
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  - https://dblp.org/rec/journals/oir/KeyzerDP17
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker:
Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media. Online Inf. Rev. 41(7): 905-920 (2017)

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