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Michael J. Roszkowski

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Journal Articles

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2015
[j3]
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Michael J. Roszkowski:
The Relationship between Purchase Intentions and Recommend Intentions in Assessing Market Potential for Graduate Degree Programs: Uncollapsed and Collapsed Recommend Intentions. Int. J. Technol. Educ. Mark. 5(2): 1-18 (2015)
2013
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Michael J. Roszkowski, Margaret M. McManus:
Applying the Direct and Indirect Methods of Purchase Intentions to Assess Interest in a Proposed Graduate Student Association. Int. J. Technol. Educ. Mark. 3(2): 21-37 (2013)
2012
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Michael J. Roszkowski, Scott Spreat:
You Name It: Comparing Holistic and Analytical Rating Methods of Eliciting Preferences in Naming an Online Program Using Ranks as a Concurrent Validity Criterion. Int. J. Technol. Educ. Mark. 2(1): 59-79 (2012)

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