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"You Name It: Comparing Holistic and Analytical Rating Methods of Eliciting ..."
Michael J. Roszkowski, Scott Spreat (2012)
- Michael J. Roszkowski, Scott Spreat:
You Name It: Comparing Holistic and Analytical Rating Methods of Eliciting Preferences in Naming an Online Program Using Ranks as a Concurrent Validity Criterion. Int. J. Technol. Educ. Mark. 2(1): 59-79 (2012)
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