"Applying the Direct and Indirect Methods of Purchase Intentions to Assess ..."

Michael J. Roszkowski, Margaret M. McManus (2013)

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DOI: 10.4018/IJTEM.2013070102

access: closed

type: Journal Article

metadata version: 2021-09-03

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Michael J. Roszkowski, Margaret M. McManus:
Applying the Direct and Indirect Methods of Purchase Intentions to Assess Interest in a Proposed Graduate Student Association. Int. J. Technol. Educ. Mark. 3(2): 21-37 (2013)

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