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ORCIDMarketing Science, Volume 44
Volume 44, Number 1, 2025
- Editorial Board. ii
- Yuyan Wang, Long Tao, Xian Xing Zhang:
Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach. 1-29 - Ishita Chakraborty, Khai Xiang Chiong, Howard Dover, K. Sudhir:
Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews. 30-53 - Max J. Pachali, Hannes Datta:
What Drives Demand for Playlists on Spotify? 54-64 - Jessie Liu, Yi Liu:
Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue. 65-83 - Mimansa Bairathi, Xu Zhang, Anja Lambrecht:
The Value of Platform Endorsement. 84-101 - Yanhao (Max) Wei, Zhenling Jiang:
Estimating Parameters of Structural Models Using Neural Networks. 102-128 - Rupali Kaul, Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim:
Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers? 129-154 - Yuxin Chen, Jinzhao Du, Ying Lei:
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information. 155-175 - Caio Waisman, Harikesh S. Nair, Carlos Carrion:
Online Causal Inference for Advertising in Real-Time Bidding Auctions. 176-195 - Hortense Fong, Vineet Kumar, K. Sudhir:
A Theory-Based Explainable Deep Learning Architecture for Music Emotion. 196-219 - Junming Yin, Yue (Katherine) Feng, Yong Liu:
Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games. 220-239 - Xin He, Chuntao Li:
Erratum on "Purchase Decision Reversals" Model by Shulman et al. (2015). 240-241 - Jeffrey D. Shulman, Marcus Cunha Jr., Julian K. Saint Clair:
Rejoinder: "Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence". 242 - Focus on Authors. 243-246
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