"Online Causal Inference for Advertising in Real-Time Bidding Auctions."

Caio Waisman, Harikesh S. Nair, Carlos Carrion (2025)

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DOI: 10.1287/MKSC.2022.0406

access: closed

type: Journal Article

metadata version: 2025-02-01

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Caio Waisman, Harikesh S. Nair, Carlos Carrion:
Online Causal Inference for Advertising in Real-Time Bidding Auctions. Mark. Sci. 44(1): 176-195 (2025)

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