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AHFE 2019: Washington, DC, USA
- Amic G. Ho:
Advances in Human Factors in Communication of Design - Proceedings of the AHFE 2019 International Conference on Human Factors in Communication of Design, Washington, DC, USA, July 24-28, 2019. Advances in Intelligent Systems and Computing 974, Springer 2020, ISBN 978-3-030-20499-0
Communication Design and Practices
- Mahdi Ebnali, Cyrus Kian:
Nudge Users to Healthier Decisions: A Design Approach to Encounter Misinformation in Health Forums. 3-12 - Joungyun Choi:
How Creative Mindset Operates with Respect to Creative Performance: Pedagogical Factors that Ignite Creative Mindset in Design Education. 13-22 - Xiaobao Yu, Ting Wang:
Exploration and Thinking on the Cultural Communication of Guangdong Museum. 23-31 - Amic G. Ho:
Bullet Points: Applying Emotional Symbols in Information Management. 32-41 - Xinyu Yang, Jianxin Cheng:
Impact of Inspiration Sources on Designer's Idea Generation Strategy. 42-52
Design in Advertising and Media Communication
- Amic G. Ho, Sunny Sui-kwong Lam:
Emotions in Advertising: How Emotions Affect Creativity and Communication. 55-64 - Edward C. K. Hung:
An Investigation into the Power of Digital Media in Hong Kong. 65-70 - Yunbo Chen, Huijie Yao:
Understanding How Advertising Gamification Influences Consumers: The Effect of Image Experience and Interactivity. 71-85 - Sunny Sui-kwong Lam, Terry Lai-sim Ng:
Locality and Local Identity Discourses in Post-handover Hong Kong Brand Advertisements. 86-94 - Chi-kit Chan, Anna Wai-yee Yuen:
Mainstreaming Culture Jamming? Revisiting the Socio-Cultural Impact of Viral Campaign. 95-105 - Pui Wa Chau:
Digital Generation's Meaning-Making in Web-Based Communication Activities. 106-113
Creative Arts
- Chuanyu Zou, Yongquan Chen:
Improvement of Safety Sign Design Based on Analysis Comprehensibility Test Result. 117-123 - Xinying Wu, Minggang Yang, Xinxin Zhang:
Research on Design Communication Mode Based on White Bi Theory. 124-129 - Man Lai-man Tin:
3D Scanning and Visual Dimension - Technological and Creative Evolution. 130-137
Communication in Design
- Laura Giraldi, Elisabetta Benelli, Marta Maini, Francesca Morelli:
Kids at Preschool. Designing Products and Wayfinding Systems to Enhance Kids' Skills, Facilitating Wellbeing Through Communication. 141-150 - Daren Chun-kit Poon, Sunny Sui-kwong Lam:
Viral Marketing in Political Communication: Case Study of John Tsang's Campaign in the 2017 Hong Kong Chief Executive Election. 151-161 - Pikki Fung, Amic G. Ho:
Study on How Television Commercials Affect Consumer Reactions with Visual Strategies. 162-173 - Chen Cheng, Junnan Ye, Hui Gao, Guixiang Wu:
A Comparative Study on the Language Expressions of Cultural and Creative Products in the East and West. 174-181 - Man-Yee Mak, Amic G. Ho:
The Advertising Effects of Typotecture: Associated Learning Factors and Emotions. 182-193 - Xiaobao Yu, Qian Peng:
Research on the Historical Context of Guangzhou Time-Honored Catering Brands' Narration. 194-203
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