"Understanding How Advertising Gamification Influences Consumers: The ..."

Yunbo Chen, Huijie Yao (2019)

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DOI: 10.1007/978-3-030-20500-3_8

access: closed

type: Conference or Workshop Paper

metadata version: 2021-10-01

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Yunbo Chen, Huijie Yao:
Understanding How Advertising Gamification Influences Consumers: The Effect of Image Experience and Interactivity. AHFE (23) 2019: 71-85

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