"Study on How Television Commercials Affect Consumer Reactions with Visual ..."

Pikki Fung, Amic G. Ho (2019)

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DOI: 10.1007/978-3-030-20500-3_17

access: closed

type: Conference or Workshop Paper

metadata version: 2021-10-14

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  dblp key:
  - conf/ahfe/FungH19
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Pikki Fung, Amic G. Ho:
Study on How Television Commercials Affect Consumer Reactions with Visual Strategies. AHFE (23) 2019: 162-173

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