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Publication search results
found 10 matches
- 2012
- Sneha Chandra, Thorsten Gruber, Anthony Lowrie:
Service Recovery Encounters in the Classroom: Exploring the Attributes of Professors Desired by Male and Female Students. Int. J. Technol. Educ. Mark. 2(2): 1-19 (2012) - Chris Chapleo:
What is the Secret of Successful University Brands? Int. J. Technol. Educ. Mark. 2(1): 1-13 (2012) - Efthymios Constantinides, Marc C. Zinck Stagno:
Higher Education Marketing: A Study on the Impact of Social Media on Study Selection and University Choice. Int. J. Technol. Educ. Mark. 2(1): 41-58 (2012) - Matt Elbeck, Brian A. Vander Schee:
E-Service Delivery in Higher Education: Meeting MBA Student Expectations. Int. J. Technol. Educ. Mark. 2(2): 70-80 (2012) - Thomas J. Hayes, Mary M. Walker:
A Mobile Market: Opportunities and Strategies in Higher Education. Int. J. Technol. Educ. Mark. 2(2): 55-69 (2012) - Ho Keat Leng:
The Use of Facebook as a Marketing Tool by Private Educational Institutions in Singapore. Int. J. Technol. Educ. Mark. 2(1): 14-25 (2012) - Maha Mourad, Hamed M. Shamma:
Identifying the Basis for Segmenting Higher Education: Evidence from Egypt. Int. J. Technol. Educ. Mark. 2(2): 42-54 (2012) - Vanessa Ann Quintal, Tekle Shanka, Pattamaporn Chuanuwatanakul:
Mediating Effects of Study Outcomes on Student Experience and Loyalty: A Comparison of Home and International Students. Int. J. Technol. Educ. Mark. 2(2): 20-41 (2012) - Natalia Rekhter:
Using Social Network Sites for Higher Education Marketing and Recruitment. Int. J. Technol. Educ. Mark. 2(1): 26-40 (2012) - Michael J. Roszkowski, Scott Spreat:
You Name It: Comparing Holistic and Analytical Rating Methods of Eliciting Preferences in Naming an Online Program Using Ranks as a Concurrent Validity Criterion. Int. J. Technol. Educ. Mark. 2(1): 59-79 (2012)
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