"Advertising and Marketing in Electronic Commerce."

Brenda J. Moscove, Robert G. Fletcher (2002)

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DOI: 10.1016/B0-12-227240-4/00002-2

access: closed

type: Part in Book or Collection

metadata version: 2020-04-17

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Brenda J. Moscove, Robert G. Fletcher:
Advertising and Marketing in Electronic Commerce. Encyclopedia of Information Systems 2002: 21-30

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