"Transcultural Effects of Product Placement in Movies: A comparison of ..."

Patrick Rössler, Julia Bacher (2002)

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DOI: 10.1026/%2F1617-6383.14.3.98

access: closed

type: Journal Article

metadata version: 2020-05-13

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Patrick Rössler, Julia Bacher:
Transcultural Effects of Product Placement in Movies: A comparison of Placement Impact in Germany and the USA. Z. für Medienpsychologie 14(3): 98-108 (2002)

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