"Familiarity, Creativity, and the Adoption of Category Labels in Technology ..."

Diego Zunino, Fernando F. Suarez, Stine Grodal (2019)

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DOI: 10.1287/ORSC.2018.1238

access: closed

type: Journal Article

metadata version: 2020-07-16

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Diego Zunino, Fernando F. Suarez, Stine Grodal:
Familiarity, Creativity, and the Adoption of Category Labels in Technology Industries. Organ. Sci. 30(1): 169-190 (2019)

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