"The Limits of Reflected Glory: The Beneficial and Harmful Effects of ..."

Olga M. Khessina, Samira Reis (2016)

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DOI: 10.1287/ORSC.2015.1036

access: closed

type: Journal Article

metadata version: 2020-10-26

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Olga M. Khessina, Samira Reis:
The Limits of Reflected Glory: The Beneficial and Harmful Effects of Product Name Similarity in the U.S. Network TV Program Industry, 1944-2003. Organ. Sci. 27(2): 411-427 (2016)

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