"Sponsorship Disclosure and Consumer Deception: Experimental Evidence from ..."

Navdeep S. Sahni, Harikesh S. Nair (2020)

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DOI: 10.1287/MKSC.2018.1125

access: closed

type: Journal Article

metadata version: 2020-05-14

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Navdeep S. Sahni, Harikesh S. Nair:
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search. Mark. Sci. 39(1): 5-32 (2020)

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