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Navdeep S. Sahni

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2020 – today

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2024
[j4]
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  - journals/mktsci/YangSNX24
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Joonhyuk Yang, Navdeep S. Sahni, Harikesh S. Nair, Xi Xiong:
Advertising as Information for Ranking E-Commerce Search Listings. Mark. Sci. 43(2): 360-377 (2024)
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Yixin Tang, Yicong Lin, Navdeep S. Sahni:
Business Policy Experiments using Fractional Factorial Designs: Consumer Retention on DoorDash. KDD 2024: 5793-5802
2023
[i1]
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  - journals/corr/abs-2311-14698
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Yixin Tang, Yicong Lin, Navdeep S. Sahni:
Business Policy Experiments using Fractional Factorial Designs: Consumer Retention on DoorDash. CoRR abs/2311.14698 (2023)
2020
[j3]
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Navdeep S. Sahni, Harikesh S. Nair:
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search. Mark. Sci. 39(1): 5-32 (2020)

2010 – 2019

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2018
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Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta:
Personalization in Email Marketing: The Role of Noninformative Advertising Content. Mark. Sci. 37(2): 236-258 (2018)
2017
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Navdeep S. Sahni, Dan Zou, Pradeep K. Chintagunta:
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments. Manag. Sci. 63(8): 2688-2705 (2017)

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