"Zooming In on Paid Search Ads - A Consumer-Level Model Calibrated on ..."

Oliver J. Rutz, Michael Trusov (2011)

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DOI: 10.1287/MKSC.1110.0647

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type: Journal Article

metadata version: 2020-05-14

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Oliver J. Rutz, Michael Trusov:
Zooming In on Paid Search Ads - A Consumer-Level Model Calibrated on Aggregated Data. Mark. Sci. 30(5): 789-800 (2011)

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