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Oliver J. Rutz

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2010 – 2019

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2015
[j5]
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  - journals/mktsci/AravindakshanRR15
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Ashwin Aravindakshan, Olivier Rubel, Oliver J. Rutz:
Managing Blood Donations with Marketing. Mark. Sci. 34(2): 269-280 (2015)
2011
[j4]
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Oliver J. Rutz, Garrett P. Sonnier:
The Evolution of Internal Market Structure. Mark. Sci. 30(2): 274-289 (2011)
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Oliver J. Rutz, Michael Trusov, Randolph E. Bucklin:
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? Mark. Sci. 30(4): 646-665 (2011)
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Garrett P. Sonnier, Leigh McAlister, Oliver J. Rutz:
A Dynamic Model of the Effect of Online Communications on Firm Sales. Mark. Sci. 30(4): 702-716 (2011)
[j1]
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Oliver J. Rutz, Michael Trusov:
Zooming In on Paid Search Ads - A Consumer-Level Model Calibrated on Aggregated Data. Mark. Sci. 30(5): 789-800 (2011)

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