"Assessing the Effect of Marketing Investments in a Business Marketing Context."

V. Kumar et al. (2011)

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DOI: 10.1287/MKSC.1110.0661

access: closed

type: Journal Article

metadata version: 2020-06-12

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V. Kumar, S. Sriram, Anita Luo, Pradeep K. Chintagunta:
Assessing the Effect of Marketing Investments in a Business Marketing Context. Mark. Sci. 30(5): 924-940 (2011)

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