"Path Data in Marketing: An Integrative Framework and Prospectus for Model ..."

Sam K. Hui, Peter S. Fader, Eric T. Bradlow (2009)

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DOI: 10.1287/MKSC.1080.0400

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type: Journal Article

metadata version: 2024-10-06

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Sam K. Hui, Peter S. Fader, Eric T. Bradlow:
Path Data in Marketing: An Integrative Framework and Prospectus for Model Building. Mark. Sci. 28(2): 320-335 (2009)

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