"A Cross-Cohort Changepoint Model for Customer-Base Analysis."

Arun Gopalakrishnan, Eric T. Bradlow, Peter S. Fader (2017)

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DOI: 10.1287/MKSC.2016.1007

access: closed

type: Journal Article

metadata version: 2020-05-14

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Arun Gopalakrishnan, Eric T. Bradlow, Peter S. Fader:
A Cross-Cohort Changepoint Model for Customer-Base Analysis. Mark. Sci. 36(2): 195-213 (2017)

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