"Competitive Price Targeting with Smartphone Coupons."

Jean-Pierre Dubé et al. (2017)

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DOI: 10.1287/MKSC.2017.1042

access: closed

type: Journal Article

metadata version: 2025-01-19

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Jean-Pierre Dubé, Zheng Fang, Nathan Fong, Xueming Luo:
Competitive Price Targeting with Smartphone Coupons. Mark. Sci. 36(6): 944-975 (2017)

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