"Competitive Consequences of Using a Category Captain."

Upender Subramanian et al. (2010)

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DOI: 10.1287/MNSC.1100.1211

access: closed

type: Journal Article

metadata version: 2020-06-30

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Upender Subramanian, Jagmohan S. Raju, Sanjay K. Dhar, Yusong Wang:
Competitive Consequences of Using a Category Captain. Manag. Sci. 56(10): 1739-1765 (2010)

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