"How Does Adoption of the Outlet Channel Impact Customers' Spending in the ..."

Gonca P. Soysal, Lakshman Krishnamurthi (2016)

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DOI: 10.1287/MNSC.2015.2262

access: closed

type: Journal Article

metadata version: 2024-10-06

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Gonca P. Soysal, Lakshman Krishnamurthi:
How Does Adoption of the Outlet Channel Impact Customers' Spending in the Retail Stores: Conflict or Synergy? Manag. Sci. 62(9): 2692-2704 (2016)

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