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"Optimizing Product Launches in the Presence of Strategic Consumers."
Ilan Lobel et al. (2016)
- Ilan Lobel, Jigar Patel, Gustavo J. Vulcano, Jiawei Zhang:
Optimizing Product Launches in the Presence of Strategic Consumers. Manag. Sci. 62(6): 1778-1799 (2016)
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