"How Point-of-Sale Marketing Mix Impacts National-Brand Purchase Shares."

Minha Hwang, Raphael Thomadsen (2016)

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DOI: 10.1287/MNSC.2014.2113

access: closed

type: Journal Article

metadata version: 2024-05-07

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Minha Hwang, Raphael Thomadsen:
How Point-of-Sale Marketing Mix Impacts National-Brand Purchase Shares. Manag. Sci. 62(2): 571-590 (2016)

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