"Aggregate Impact of Different Brand Development Strategies."

Vijay Ganesh Hariharan, Ram Bezawada, Debabrata Talukdar (2015)

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DOI: 10.1287/MNSC.2014.1900

access: closed

type: Journal Article

metadata version: 2020-10-26

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Vijay Ganesh Hariharan, Ram Bezawada, Debabrata Talukdar:
Aggregate Impact of Different Brand Development Strategies. Manag. Sci. 61(5): 1164-1182 (2015)

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