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Ram Bezawada

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2010 – 2019

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2015
[j3]
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  - journals/mansci/HariharanBT15
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  - https://dblp.org/rec/journals/mansci/HariharanBT15
Vijay Ganesh Hariharan, Ram Bezawada, Debabrata Talukdar:
Aggregate Impact of Different Brand Development Strategies. Manag. Sci. 61(5): 1164-1182 (2015)
2013
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  - journals/isr/RishikaKJB13
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Rishika Rishika, Ashish Kumar, Ramkumar Janakiraman, Ram Bezawada:
The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation. Inf. Syst. Res. 24(1): 108-127 (2013)
2012
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  - journals/mktsci/SridharBT12
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Karthik Sridhar, Ram Bezawada, Minakshi Trivedi:
Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets. Mark. Sci. 31(4): 668-688 (2012)

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