"Responding to Negative Electronic Word of Mouth to Improve Purchase Intention."

Robert A. Zinko et al. (2021)

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DOI: 10.3390/JTAER16060109

access: open

type: Journal Article

metadata version: 2022-07-14

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Robert A. Zinko, Angela Patrick, Christopher P. Furner, Shalanda Gaines, Mi Dya Kim, Matthew Negri, Elsy Orellana, Shelby Torres, Carmen Villarreal:
Responding to Negative Electronic Word of Mouth to Improve Purchase Intention. J. Theor. Appl. Electron. Commer. Res. 16(6): 1945-1959 (2021)

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