"CRM software success: a proposed performance measurement scale."

Wander Trindade Venturini, Óscar González-Benito (2015)

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DOI: 10.1108/JKM-10-2014-0401

access: closed

type: Journal Article

metadata version: 2023-08-28

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Wander Trindade Venturini, Óscar González-Benito:
CRM software success: a proposed performance measurement scale. J. Knowl. Manag. 19(4): 856-875 (2015)

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