"Customer knowledge management via social media: the case of Starbucks."

Alton Y. K. Chua, Snehasish Banerjee (2013)

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DOI: 10.1108/13673271311315196

access: closed

type: Journal Article

metadata version: 2020-08-06

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Alton Y. K. Chua, Snehasish Banerjee:
Customer knowledge management via social media: the case of Starbucks. J. Knowl. Manag. 17(2): 237-249 (2013)

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