"The Influence of Reviewer and Consumer Congruence in Online Word-of-Mouth ..."

Christopher P. Furner et al. (2021)

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DOI: 10.4018/JECO.2021070101

access: closed

type: Journal Article

metadata version: 2021-09-01

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Christopher P. Furner, Tom E. Yoon, Robert A. Zinko, Samuel H. Goh:
The Influence of Reviewer and Consumer Congruence in Online Word-of-Mouth Transactions. J. Electron. Commer. Organ. 19(3): 1-15 (2021)

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