"Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions."

Zheng Fang et al. (2015)

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DOI: 10.1287/ISRE.2015.0586

access: closed

type: Journal Article

metadata version: 2022-11-15

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Zheng Fang, Bin Gu, Xueming Luo, Yunjie Xu:
Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions. Inf. Syst. Res. 26(3): 552-564 (2015)

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