"An Empirical Study on the Customer Channel Choice Behavior in the Overall ..."

Ting Dai, Decheng Wen, Xiao Chen (2016)

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DOI: 10.4018/IJWP.2016010102

access: closed

type: Journal Article

metadata version: 2020-09-06

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Ting Dai, Decheng Wen, Xiao Chen:
An Empirical Study on the Customer Channel Choice Behavior in the Overall Process of Shopping Under O2O Mode. Int. J. Web Portals 8(1): 13-31 (2016)

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