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International Journal of Web Portals, Volume 8

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Volume 8, Number 1, 2016

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Carmen de Pablos Heredero, Cristina Gallego Gómez:
Segmenting Markets by Means of CRMs: An Application to Restaurants. 1-12
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Ting Dai, Decheng Wen, Xiao Chen:
An Empirical Study on the Customer Channel Choice Behavior in the Overall Process of Shopping Under O2O Mode. 13-31
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Arunasalam Sambhanthan, Samantha Thelijjagoda, Alice Good, Ada Scupola:
Virtual Community Based Destination Marketing with YouTube: Investigation of a Typology. 32-49

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