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"Measuring the effect of brand equity on the consumers' purchase intention."

Veenu Sharma, Richa Singh, G. N. Patel (2015)

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DOI: 10.1504/IJSTM.2015.071106

access: closed

type: Journal Article

metadata version: 2020-07-30

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  - https://dblp.org/rec/journals/ijstm/SharmaSP15
Veenu Sharma, Richa Singh, G. N. Patel:
Measuring the effect of brand equity on the consumers' purchase intention. Int. J. Serv. Technol. Manag. 21(1/2/3): 98-110 (2015)

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